MARKETING ANALYSIS OF DEVELOPMENT TRENDS IN BIOLOGICALLY ACTIVE SUPPLEMENTS IN RUSSIA

In marketing research, biologically active additives (BAA) is advisable to refer to
the category of socially important goods that have a significant impact on the quality
of consumers lives, whose market is in a serious development nowadays. The article
presents the results of market analysis and the basic development trends of biologically
active supplement, with regard to the behavior of BAA consumers in Russia.