RESEARCH TECHNIQUES ANALYSIS OF CONSUMER BEHAVIOR COGNITIVE STRUCTURES IN MODERN MARKETING

In the competitive environment, companies need to know not only the behavior of
the consumer, but the mechanisms of its management. In contemporary world
Cognitive Marketing is the modern scientific direction in which the subject boundaries
are formed with methodological tools for problem salvation. This article analyzes the
methodological techniques developed by representatives of modern science to simulate
the behavior of consumers, taking into account factors of cognitive decision-making.