TOOLS OF INNOVATION MARKETING FOR INCREASING INNOVATIVE ENTERPRISE POTENTIAL

Authors:
MOSHKOV Andrey A.
Abstract:

The importance of marketing of innovations for the increase of innovative potential
of the enterprise is shown. The analysis of instruments of marketing of innovations for
the increase of innovative potential of the enterprise is carried out. On the basis of the
carried-out analysis eleven main instruments of marketing of innovations are
presented. Stages of the management of innovative projects from the point of view of
marketing approach are formulated.