THE STRATEGIC DEVELOPMENT OF THE COMPANY «EUROCHEM » IN CURRENT CONDITIONS

The article is devoted to the analysis of the directions of strategic development of the company "EuroChem". The company is one of the key players in the fertilizer market, its assets are located in Russia and in other countries. Development of the Company is carried out in different directions and market segments. The strategic importance of "EuroChem" represents the Arctic region, as there are such significant for the company's assets as "Kovdorsky GOK", "Severneft – Urengoy", cargo-handling terminal "Murmansk". For further development and improvement of the company the effective implementation of the diversification strategy in the potash industry must be done. In 2017, the company plans to put into operation two potash projects, which guarantees the effective development of the company's leading position in the market and a significant increase in competitiveness. However, the modern market situation is unstable. Despite the increase in global consumption of potash fertilizer prices remain relatively low. Demand for potash on the part of local farmers is also relatively low. It is important to note a number of features and potash, preventing entry of new players into the market, which include high capital intensity, long payback period, a significant degree of dependence on the current market conditions. Evaluation of potash projects Company "EuroChem" is relevant considering the ambiguous market situation in which it needs to look for the most effective market entry strategy, the most profitable way of further development.