ENSURING SUSTAINABLE DEVELOPMENT NENETS RESULTING FROM SOCIAL POLICY BUSINESS OBJECTS YaNAO

The modern period of Russian development is characterized by active industrial development of the territories, previously excluded from economic circulation. These areas are the ranges of the indigenous small peoples, whose way of life more consistent with the principles of sustainable development and balanced interaction between man and nature. Intensive development of these areas threatens the existing balance and is accompanied by the loss of culture and traditions of the indigenous population. The study examines the interaction of one of the largest indigenous ethnic groups of the Far North of Russia - the Nenets - and the current social and economic system. Territory of research supports the Yamalo-Nenets Autonomous District - the most actively explore a region of the Far North and one of the main areas of the Nenets live. The study was designed and evaluated a set of measures aimed at supporting the sustainable development of indigenous peoples and the establishment of partnerships between the Nenets and business representatives. These activities are based on the principles of sustainable development and corporate social responsibility and seeks subjects of economic activity. Their interaction with regional authorities will keep the autochthonous population from extinction, avoid assimilation and reduce the potential social tensions.