ABOUT THE TENDENCY AND SPECIAL FEATURES OF THE RUSSIAN EVENT SERVICE MARKET

Peculiarities and main trends of the Russian market of event-services are considered in the article. The main features of event-actions and event-management
are discussed. The classification and structure of the event-agencies representing this market are considered as well. Event-manager and his characteristics are analyzed as he/she is the main actor in this market. The article states the challenges of this market and the prospects of the national event-market for the forthcoming years.