FEATURES OF ENTERPRISE METHODOLOGICAL ANALYSIS AS AN ELEMENT OF COMMUNICATION NETWORK IN THE CONCEPT OF INTERACTION MARKETING

In the modern concept of interaction marketing company is regarded as the subject
of management involved in market processes. As an object of scientific analysis, the
company is regarded as an open “living” system, with certain values and orientations.
This objective requires the use of dyadic method of scientific analysis in addressing
the challenges of management in the modern marketing domain.