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Russia in the Global World Peter the Great St. Petersburg Polytechnic University
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Articles by keywords "INTERNATIONAL BRANDS PROMOTION IN RUSSIA"

COUNTRY OF ORIGIN CONCEPT IN GLOBAL BRANDING. STRATEGIES AND ISSUES

International relations
ABABKOVA M.Yu.
  • Year: 2016
  • Issue: 8
  • 1
  • 2195
  • Pages: 571-583