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Russia in the Global World Peter the Great St. Petersburg Polytechnic University
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ISSN 2304-9472; e-ISSN: 2949-3501
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Articles by keywords "HYBRID PRODUCT"

COUNTRY OF ORIGIN CONCEPT IN GLOBAL BRANDING. STRATEGIES AND ISSUES

International relations
ABABKOVA M.Yu.
  • Year: 2016
  • Issue: 8
  • 1
  • 2197
  • Pages: 571-583