PECULIARITIES OF PUBLIC DIPLOMACY OF THE PEOPLE'S REPUBLIC OF CHINA (HISTORICAL ASPECT)

Purpose. This article examines the history of Chinese diplomacy, its characteristics, methods and their implementation, the stages of development of public diplomacy and their distinctive features, the main concepts and features of diplomacy at the present stage. Particular attention is paid to the tools used by the PRC to build up the country's "soft power", in particular public diplomacy. The purpose of the study is to identify the features of the formation and the People's Republic of China public diplomacy promotion. Relevance. The increasing role of China in world politics and the economy is a subject of study all over the world. Throughout the existence of China, diplomacy has occupied an important place. Its foundations were laid in ancient times. Currently, China actively conducts cultural and educational exchanges, spreads its own culture and values, takes an active part in international projects and in global problems solution, and all this is a manifestation of China's public diplomacy and the concept of "peaceful elevation". Results. The author comes to the conclusion that the large-scale activities in the field of public diplomacy allowed China to make progress in raising the country's status in the world in a short time and removing the "Chinese threat theory" implications. The use of public diplomacy has become an important part of establishing friendly relations for the PRC. At the present stage, China has a well-formed pool of public diplomacy tools, which includes the active use of mass media, participation in international projects aimed at the positive image of the state creation, as well as the promotion of Chinese culture abroad.