COMPARATIVE ANALYSIS OF ASPECTS OF POSITIONING OF SCIENTIFIC ORGANIZATIONS AND MUSEUMS

Authors:
Senina Ekaterina V. Bashkarev Andrey А.
Abstract:

At the present stage, the development of innovative technologies and their high-quality presentation are the driving force behind the economic growth of any country. To increase the competitiveness of the relevant events, high-quality PR-promotion and the development of effective positioning are required. The article discusses strategies for positioning scientific organizations and museums, as well as advertising tools that act as an auxiliary technology in this process.