ADVERTISING AND THE ATTITUDE OF THE RUSSIAN CONSUMERS TO IT

The surveys in the field of the advertising business are one of the most actual and promising nowadays. Russian advertising is developing and progressing during last years. The consumers’ attitude directly influences on the efficiency of the advertising impact. The surveys indicate that despite on the improvement of the advertising quality the attitude of the Russian consumers doesn’t change. It is necessary to find a way of the positive attitude to the publicity in our country.