Russia in the Global World

UNK RUS 5-25 GORYUNOV RUSSIA THAT WE ARE LOOKING FOR Various aspects of the problem of constructing a target model of Russian development are investigated. The initial methodological basis of research is stated. The central thesis of this basis is the regulation of the struggle for existence as a universal public relation. The relations between power and property, government and business are analyzed. The basic elements of civil society are defined. The achievement of social unity on an ideological basis of the national idea is seen as the main condition of stability in Russia. TARGET MODEL OF DEVELOPMENT THE STRUGGLE FOR EXISTENCE POWER PROPERTY STATE CIVIL SOCIETY NATIONAL IDEA https://russiaglobal.spbstu.ru/article/2013.2.1/ Rossiya-v-globalnom-mire-2(25)-2013-5-25.pdf

UNK RUS 26-37 ARFAE MODERN TENDECIES OF THE INTERNATIONAL MARKET OF LABOUR: WORKING TIME This article considers the main trends in the international labour market in relation to working time. The characteristic values of the working time and the analysis of change in this indicator in different countries and regions. The analysis of interrelation of changes of the values of the working time and wages in different countries and regions during the crisis. LABOUR MARKET WORKING TIME HOURS OF WORK OF TOTAL EMPLOYMENT HOURS OF WORK OF EMPLOYEES HOURS OF WORK OF SELF-EMPLOYED WAGE PAYMENT https://russiaglobal.spbstu.ru/article/2013.2.2/ Rossiya-v-globalnom-mire-2(25)-2013-26-37.pdf

UNK RUS 38-56 ZHITNIKOVA SCHISLYAEV NATIONAL AND CULTURAL PECULIARITIES OF COLOMBIA IN TERMS OF MODEL KLUCKHOHN – STRODTBECK This article examines the national and cultural peculiarities of Colombia and their impact on the effectiveness of international business. The characteristic of Latin American culture is given by model Kluckhohn – Strodtbeck. The prospects for cooperation between Russia and Colombia are discussed. NATIONAL AND CULTURAL PECULIARITIES INTERNATIONAL BUSINESS MODEL OF CROSS-CULTURAL MANAGEMENT ECONOMICS PERSPECTIVE https://russiaglobal.spbstu.ru/article/2013.2.3/ Rossiya-v-globalnom-mire-2(25)-2013-38-56.pdf

UNK RUS 57-68 ROZOVA INTERNATIONAL MARKETING OF HIGHER EDUCATION IN TERMS OF THE WORLD MEGATRENDS The article describes the basic trends of world human development and their effect on international marketing in sphere of higher education services. EDUCATIONAL MARKETING INTERNATIONAL MARKETING OF HIGHER EDUCATION MEGATRENDS GLOBALIZATION GLOCALIZATION ACCELERATION OF SCIENTIFIC-AND-TECHNOLOGICAL ADVANCE NEW TYPE OF CUSTOMER https://russiaglobal.spbstu.ru/article/2013.2.4/ Rossiya-v-globalnom-mire-2(25)-2013-57-68.pdf

UNK RUS 69-78 SEROV FEW ASPECTS OF GLOBALIZATION In the article “A Few Aspects of Globalization” modern global market includes industrial enterprises, corporations, finance, labor force, services, and innovations. International economic integration is considered as the process of unity of countries bearing in mind distribution of labor,specialization, variations of natural and labor resources, as the process of cooperation of economics on state and enterprise level. From the economic point of view globalization is the transition from economics of separate countries to international scale economics. GLOBALIZATION INTERNATIONAL RELATIONS SOCIAL INSTITUTION THE «GOLDEN BILLION» INTEGRATION GLOBAL ECONOMY https://russiaglobal.spbstu.ru/article/2013.2.5/ Rossiya-v-globalnom-mire-2(25)-2013-69-78.pdf

UNK RUS 79-88 TROSTINSKAYA RUSSIA IN THE CUSTOMS UNION AND THE WTO: THE NEW TRADE POLICY This article explores ways to improve the efficiency of Russia's membership in the WTO in connection with the establishment of the Customs Union of Russia-Belarus- Kazakhstan. Particular attention is paid to the analysis of the inevitable contradictions within the Customs Union after the entry of one of the members of the Customs Union - Russia into the WTO. Identifies the main ways of further development of the domestic business in the current situation. RUSSIA THE CUSTOMS UNION BELARUS KAZAKHSTAN THE WTO RUSSIA'S COMMITMENTS TRADE AND POLITICAL CONTRADICTIONS AND BENEFITS https://russiaglobal.spbstu.ru/article/2013.2.6/ Rossiya-v-globalnom-mire-2(25)-2013-79-88.pdf

UNK RUS 89-99 FOMICHEV FOMICHEVA THE STAGES OF CONSTITUTIONAL DEVELOPMENT IN PEOPLE'S REPUBLIC OF CHINA The article traces the stages of constitutional development in People's Republic of China. Peculiarities of the structure and content of Chinese constitutions in their dynamics are revealed. The basic economical, political, ideological principles of the social structure of modern China are considered in the article. The originality of the national party system is shown. Possible ways of transformation of Chinese society and the state in the future is identified. THE CONSTITUTION SOCIALIST CONSTITUTIONALISM THE MODEL OF SOCIALISM THE STATE STRUCTURE POLITICAL SYSTEM REPRESENTATIVE BODIES THE COMMUNIST PARTY https://russiaglobal.spbstu.ru/article/2013.2.7/ Rossiya-v-globalnom-mire-2(25)-2013-89-99.pdf

UNK RUS 100-111 AMINOVA THE METHOD OF CHOICE OF THE PLACE FOR THE BANK BRANCH LOCATION BY USING THE ANALYTIC HIERARCHY PROCESS (AHP) The article considers the method of choice of the place for the bank branch location by using the analytic hierarchy process, which allow banks justified accept decision regarding site bank branches location. To demonstrate the work methodology, the author shows an example of the choice of the city to house a branch of the Bank with the use of conventional criteria. BANK BANK BRANCH ANALYTIC HIERARCHY PROCESS (AHP) CITY MATRIX OF PAIRWISE COMPARISONS LOCATION https://russiaglobal.spbstu.ru/article/2013.2.8/ Rossiya-v-globalnom-mire-2(25)-2013-100-111.pdf

UNK RUS 112-124 VERYOVKA ANALYSIS RETURN ON INVESTED CAPITAL OF THE RUSSIAN TOURIST BUSINESS ON THE BASIS OF FACTOR MODELS In the article describes the basic performance indicators of investment, models of return on equity of the company «Du Pont». The features of the main factors that affect the return on equity: profitability and asset turnover, the multiplier on equity (leverage). Presents economic performance of the hotels and tourist agencies of the Russian Federation. Factor analysis produced ROE Russian tourist enterprises on the basis of factor models. ANALYSIS INVESTMENTS CAPITAL TURNOVER RETURN ON EQUITY RETURN ON SALES TOURISM FACTOR ANALYSIS https://russiaglobal.spbstu.ru/article/2013.2.9/ Rossiya-v-globalnom-mire-2(25)-2013-112-124.pdf

UNK RUS 125-133 KORENYAKO MIROLIUBOVA PERMYAKOVA SEMANTIC ANALYSIS: THE MOST PRECISE CUSTOMER FEEDBACK The article sheds light on new approaches to the quality improvement of customer services provided by IT companies. Semantic analysis is considered to be one of the most perspective trends in the area of knowledge accumulation and classification in the modern IT industry. Semantic analysis implementation ensures company’s sustainable development by providing the most precise customer feedback. INNOVATION DEVELOPMENT SEMANTIC ANALYSIS CUSTOMER FEEDBACK ECONOMIC GROWTH SUSTAINABLE DEVELOPMENT DEVELOPMENT POTENTIAL IT INDUSTRY https://russiaglobal.spbstu.ru/article/2013.2.10/ Rossiya-v-globalnom-mire-2(25)-2013-125-133.pdf

UNK RUS 134-147 KRIVONOGIKH WORKING METHODS OF EXTERNAL RISKS OF INVESTMENT COMPANIES In this article the vulnerability and dependence of the stock markets due to increasing globalization , the characteristic of a group of investment companies in Russia in terms of complexity of the risk - management , clarified the concept of " methods of risk - management " developed continuous basis of a technique for monitoring the stock market, to manage external risks investment companies. STOCK MARKET GLOBALIZATION INVESTMENT COMPANIES EXTERNAL RISKS RISK -MANAGEMENT https://russiaglobal.spbstu.ru/article/2013.2.11/ Rossiya-v-globalnom-mire-2(25)-2013-134-147.pdf

UNK RUS 148-160 MIROLIUBOVA SOCIO ECONOMIC ANALYSIS AND PROSPECTS OF INNOVATIVE GROWTH OF THE NORTH-WEST FEDERAL DISTRICT This article discusses the need for new approaches to improve the competitiveness of northwest region of Russia, which based on knowledge of tendencies of innovation development. Innovative development ensures sustainable development of the region. Analysis conducted by the author has the main idea to evaluate the prospects of economic development of the region. INNOVATION DEVELOPMENT CLUSTERS ECONOMIC GROWTH SUSTAINABLE DEVELOPMENT DEVELOPMENT POTENTIAL ASSESSMENT OF ECONOMIC PROSPECTS https://russiaglobal.spbstu.ru/article/2013.2.12/ Rossiya-v-globalnom-mire-2(25)-2013-148-160.pdf

UNK RUS 161-173 NICKOLAICH MODERN MECHANISMS OF VERTICAL AND HORIZONTAL ORGANIZATIONAL INTEGRATION The article made the analysis of the different ways of organizational structural units integration. The author reveals basic conditions that affect the need for a coordination of their activities; made systematization of mechanisms for vertical and horizontal communication; analyze advantages and disadvantages of the different methods of communication. The author makes the conclusion about the necessity of the expansion of horizontal integration mechanisms of structural units in our country. ORGANIZATIONAL STRUCTURE; ORGANIZATIONAL UNITS; INTEGRATION OF STRUCTURAL UNITS; VERTICAL INTEGRATINAL MECHANISMS OF STRUCTURAL UNITS; HORIZONTAL INTEGRATINAL MECHANISMS OF STRUCTURAL UNITS https://russiaglobal.spbstu.ru/article/2013.2.13/ Rossiya-v-globalnom-mire-2(25)-2013-161-173.pdf

UNK RUS 174-187 RAMISHVILI PROBLEMS AND TRENDS IN UNDERWRITING SERVICES IN THE ORGANIZATION OF IPO BY COMMERCIAL BANKS OF THE RUSSIAN FEDERATION The main topic of this article is actual data about underwriting transactions of Russian investment banks. There are information about initial public offering of shares in Russia and abroad. Also based on the analysis performed and the proposed transactions were allocated perspective Russian investment banks based on the analysis performed and the proposed transactions. PLACEMENT IPO EXCHANGE SHARE AN INVESTMENT BANK UNDERWRITING https://russiaglobal.spbstu.ru/article/2013.2.14/ Rossiya-v-globalnom-mire-2(25)-2013-174-187.pdf

UNK RUS 188-199 STRELNIKOVA MANAGEMENT OF INTRACORPORATE CAREERS OF YOUNG SPECIALISTS IN RUSSIAN ORGANIZATIONS One of the basic tasks of human resource capacity of many companies, including FSUE SPA «Impulse» is the creation of conditions for the professional development of young professionals on the basis of long-term technology development of intracorporate career. The author analyzes the problems of career management. A system of internal corporate governance careers of young professionals. A brief description of the specific staff-management technology careers of young professionals. STAFF CAREER CAREER MANAGEMENT THE RESERVE GRAPHICAL DISPLAY OF CAREER DEVELOPMENT https://russiaglobal.spbstu.ru/article/2013.2.15/ Rossiya-v-globalnom-mire-2(25)-2013-188-199.pdf

UNK RUS 200-211 TIKHOMIROV SOCIAL RESPONSIBLE INVESTMENTS IN THE STOCK MARKET: CAUSES OF INVESTORS’ INTEREST The social responsible (sustainable) investments in the stock market are viewed. Shows a higher efficiency of investment in securities of socially responsible companies, compared with the broader market by reducing the risk. Corporate social responsibility is seen as an intangible asset (intellectual capital), increasing capitalization companies. CORPORATE SOCIAL RESPONSIBILITY SUSTAINABLE DEVELOPMENT SOCIALLY RESPONSIBLE INVESTMENT INTANGIBLE ASSETS INTELLECTUAL CAPITAL PROFITABILITY RISK https://russiaglobal.spbstu.ru/article/2013.2.16/ Rossiya-v-globalnom-mire-2(25)-2013-200-211.pdf

UNK RUS 212-223 FROLOV FEATURES OF THE APPLICATION AND DETERMINATION OFE BITDA TO DETERMINE THE CREDITWORTHINESS OF A LEGAL ENTITY The article focuses on the use of EBITDA to determine the creditworthiness of a legal entity (the borrower) with a commercial bank. The recommendations on the application and calculation of indicators EBITDA, EBITDAR, tandards-based RAS. EBITDA EBITDAR FINANCIAL DEBT https://russiaglobal.spbstu.ru/article/2013.2.17/ Rossiya-v-globalnom-mire-2(25)-2013-212-223.pdf

UNK RUS 224-237 CHERKESOV BUSINESS ANALYST FUNCTIONS IN THE ANALYSIS OF USERS REQUIREMENTS AND HIS KEY COMPETENCIES Business analysis is a young fast-moving area of business activities. Target of business analysis is risk minimization of information systems design based on business process description and user requirements analysis. The article deals with BA competences according to Model of business analyst competences of IIBA. Author argues that visual thinking is one of core competences of business analyst, such as system and creative thinking. BUSINESS ANALYSIS BUSINESS ANALYST BUSINESS PROCESS VISUAL THINKING https://russiaglobal.spbstu.ru/article/2013.2.18/ Rossiya-v-globalnom-mire-2(25)-2013-224-237.pdf

UNK RUS 238-249 CHERKESOV METHOD OF INTERNAL SERVICES CALCULATIONS ANALYSIS IN A PROCESS OF PRODUCT COSTS ANALYSIS The article describes the problem of costs analysis including service costs of support units for production units. Author researches conditions of this problem in a case of comparative costs analysis in holdings and offers method of solving the problem. Algorithm of the method has been implemented on Excel/VBA technology, and presented in the public domain. PRODUCT COSTS INTERNAL SERVICES EXCEL VBA https://russiaglobal.spbstu.ru/article/2013.2.19/ Rossiya-v-globalnom-mire-2(25)-2013-238-249.pdf

UNK RUS 250-258 YUIREVA ECONOMICAL BEHAVIOR OF A BUSINESSMAN The article deals with economical, social and cultural content of business in modern society. Economical aspect of business activity includes organisational and production innovation as well as economical freedom. Personal aspect means steady individual features which are displayed irrespective of specific production relations (intuition, agressiveness, charisma). The article studies the peculiarities of business function in Russia. BUSINESS SPIRIT ORGANISATIONAL AND PRODUCTION INOVATION INTUITION STRATEGY KNOWLEDGE SOCIAL PSYCH-ANALYSIS https://russiaglobal.spbstu.ru/article/2013.2.20/ Rossiya-v-globalnom-mire-2(25)-2013-250-258.pdf

UNK RUS 259-268 Saint Petersburg Electrotechnical University LETI Yagya talie2006@mai.ru NON-STANDARD ADVERTISING TECHNIQUES The article presents the rationale for the usage of non-standard methods of advertising, its nature and characteristics. The most important tools for non-standard promotion are considered in the article. Examples of non-standard advertising campaigns are given in the article. ADVERTISING NON-STANDARD METHOD ADVERTISING TOOLS https://russiaglobal.spbstu.ru/article/2013.2.21/ Rossiya-v-globalnom-mire-2(25)-2013-259-268.pdf

UNK RUS 269-281 AGAFONOV GERMAN QUESTION AND THE FINNISH FOREIGN POLICY OF NEUTRALITY IN THE COLD WAR Article is devoted to the German direction of Finland’s foreign policy during the Cold War. The influence of tensions over geopolitical problem of the division of Germany after the end of WW2 on the Finnish policy of neutrality during the years 1955 – 1973 is analyzed. Author examines the background of the two Berlin crises 1958, 1961 and its link to the main rifts in affairs between Finland and USSR in the following years. POLICY OF NEUTRALITY FINNISH FOREIGN POLICY BERLIN CRISES 1958 1961 THE DIVISION OF GERMANY AFTER WOLD WAR II COLD WAR CONFERENCE FOR SECURITY AND COOPERATION IN EUROPE https://russiaglobal.spbstu.ru/article/2013.2.22/ Rossiya-v-globalnom-mire-2(25)-2013-269-281.pdf

UNK RUS 282-291 ARTEMOVICH THE RUSSIAN-ABKHAZIAN AND RUSSIAN-SOUTH OSSETIAN RELATIONS IN THE ECONOMIC FIELD IN 2008-13 The article deals with the main trends and problems, and analyses the legal framework of the Russian-Abkhazian and Russian-South Ossetian relations in the economic field in 2008-13. RUSSIAN FEDERATION ABKHAZIA SOUTH OSSETIA SOUTH CAUCASUS FOREIGN POLICY FOREIGN TRADE ECONOMIC ASSISTANCE JOINT INVESTMENT PROJECTS https://russiaglobal.spbstu.ru/article/2013.2.23/ Rossiya-v-globalnom-mire-2(25)-2013-282-291.pdf

UNK RUS 292-301 ARTEMOVICH THE RUSSIAN-ABKHAZIAN AND RUSSIAN-SOUTH OSSETIAN RELATIONS IN THE POLITICAL AND MILITARY FIELDS IN 2008-13 The article deals with the main trends and problems, and analyses the legal framework of the Russian-Abkhazian and Russian-South Ossetian relations in the political and military fields in 2008-13. RUSSIAN FEDERATION ABKHAZIA SOUTH OSSETIA SOUTH CAUCASUS "FIVE-DAY WAR" REGIONAL SECURITY FOREIGN POLICY POLITICAL AND MILITARY ALLIANCE STRATEGIC PARTNERSHIP https://russiaglobal.spbstu.ru/article/2013.2.24/ Rossiya-v-globalnom-mire-2(25)-2013-292-301.pdf

UNK RUS 302-308 KAZARYAN URHO KALEVA KEKKONEN OUT OF THE POLITICIAN This article examines the personality of Urho Kaleva Kekkonen out of political sphere. The main goal of article is to study individual peculiarities of president which are reflected on political career. In article are given the description of Kekkonen’s relations with family, friends and examined his interests and hobbies. The president Kekkonen is represented as many-sided and talented person. POLITICAL HISTORY PATRIOTISM SOCIAL FAIRNESS TAMMINIEMI PRIVATE LIFE https://russiaglobal.spbstu.ru/article/2013.2.25/ Rossiya-v-globalnom-mire-2(25)-2013-302-308.pdf

UNK RUS 309-318 KOVALEVA TROSTINSKAYA ECONOMIC COOPERATION BETWEEN RUSSIA AND CHINA: PROBLEMS AND PROSPECTS The article analyzes the main directions of economic cooperation between Russia and China at the present stage. Particular attention is paid to the problems and prospects of energy cooperation and cooperation in the field of transport. RUSSIA CHINA FAR EAST ENERGY COOPERATION A DRAFT JOINT PIPELINE AND RAILWAY TRANSPORTATION PROBLEMS AND PROSPECTS https://russiaglobal.spbstu.ru/article/2013.2.26/ Rossiya-v-globalnom-mire-2(25)-2013-309-318.pdf

UNK RUS 319-326 6603404917 0000-0002-0095-8986 Peter the Great Saint Petersburg Polytechnic University Pogodin Sergey pogodin_sn@spbstu.ru

Saint Petersburg, Russia

THE IMAGE OF RUSSIA AS THE FACTOR OF RUSSIAN POLICY FORMATION IN FINLAND The article considers the image of Russia in Finland and its influence on decision making policy in defining the policy of the country in reference to its Eastern neighbor. The image of Russia in Finland, its evolution in the scientific society and the Finnish Mass Media is thoroughly examined. The role of history in the contemporary Finnish-Russian relations is analyzed. POLITICAL IMAGE OF THE COUNTRY THE IMAGE OF THE COUNTRY FORMATION FOREIGN POLICY RUSSIA FINLAND MASS MEDIA https://russiaglobal.spbstu.ru/article/2013.2.27/ Rossiya-v-globalnom-mire-2(25)-2013-319-326.pdf

UNK RUS 327-339 MASSOV THE RUSSIANS ON PROGRESS OF AUSTRALIA IN THE 19TH – EARLY 20TH CENTURIES (FOR 225 ANNIVERSARY OF EUROPEAN COLONIZATION OF AUSTRALIAN CONTINENT) The article deals with the Russian perception of Australia’s way in economical, social and political development in the19th – early 20th centuries. Australian experience to a large extent seemed to be acceptable for Russia and was regarded as an example. AUSTRALIA RUSSIA RUSSIAN PERCEPTIONS OF AUSTRALIA https://russiaglobal.spbstu.ru/article/2013.2.28/ Rossiya-v-globalnom-mire-2(25)-2013-327-339.pdf