Russia in the Global World Россия в глобальном мире 2304-9472; e-ISSN: 2949-3501 6 THE FORMATION OF THE IMAGE OF RUSSIA IN CHINA AT THE PRESENT STAGE Проблемы формирования имиджа России в Китае на современном этапе Kuchumova Ekaterina kuchumova_ev@spbstu.ru HUANG Peter the Great Saint-Petersburg Polytechnic University 03 03 2017 11 78 96

The article discusses the theoretical aspects of formation of country image, defines the difference between the notions of "image" and "concept", identifies the various components of the image formation process, as well as the perception of the image of Russia by modern Chinese society.

 IMAGE OF THE COUNTRY CONCEPT OF THE COUNTRY SOCIAL STEREOTYPE MASS COMMUNICATION MEDIA