Russia in the Global World Россия в глобальном мире 2304-9472; e-ISSN: 2949-3501 22 FEATURES OF ENTERPRISE METHODOLOGICAL ANALYSIS AS AN ELEMENT OF COMMUNICATION NETWORK IN THE CONCEPT OF INTERACTION MARKETING Особенности методологического анализа предприятия как субъекта коммуникативной сети в концепции маркетинга взаимодействия FIRSANOVA 03 07 2013 3 246 257

In the modern concept of interaction marketing company is regarded as the subject of management involved in market processes. As an object of scientific analysis, the company is regarded as an open “living” system, with certain values and orientations. This objective requires the use of dyadic method of scientific analysis in addressing the challenges of management in the modern marketing domain.

 MARKETING CONCEPT OF INTERACTION RELATIONSHIP MARKETING THE METHODOLOGY OF MODERN MARKETING MARKET ENTITY COMMUNICATION NETWORK MARKET NETWORKS MARKETING MANAGEMENT