Russia in the Global World Россия в глобальном мире 2304-9472; e-ISSN: 2949-3501 16 SOCIAL RESPONSIBLE INVESTMENTS IN THE STOCK MARKET: CAUSES OF INVESTORS’ INTEREST Социально ответственные инвестиции на фондовом рынке: причины интереса инвесторов TIKHOMIROV 03 03 2013 2 200 211

The social responsible (sustainable) investments in the stock market are viewed. Shows a higher efficiency of investment in securities of socially responsible companies, compared with the broader market by reducing the risk. Corporate social responsibility is seen as an intangible asset (intellectual capital), increasing capitalization companies.

 CORPORATE SOCIAL RESPONSIBILITY SUSTAINABLE DEVELOPMENT SOCIALLY RESPONSIBLE INVESTMENT INTANGIBLE ASSETS INTELLECTUAL CAPITAL PROFITABILITY RISK