Russia in the Global World Россия в глобальном мире 2304-9472; e-ISSN: 2949-3501 54 SPECIAL ASPECTS OF LIFESTYLE FORMATION IN THE FRAMEWORK OF MASS CONSUMPTION SOCIETY (PART I) Особенности формирования образа жизни в условиях общества массового потребления (Часть 1) KHANIN KHANINA 02 02 2017 10 554 571

In the first part of the article authors describe the phenomenon of lifestyle management in the modern world. Authors analyze general approaches to definition of the term, as well as factors that affect its formation under the influence of modern values.

 LIFESTYLE MANAGEMENT BRAND MULTINATIONAL CORPORATIONS GLOBALIZATION MASS CULTURE VALUES