Russia in the Global World Россия в глобальном мире 2304-9472; e-ISSN: 2949-3501 10 ESTABLISHMENT AND ACTIVITY OF NOVGOROD PATRONAGE UPON THE PEOPLE’S SOBERNESS Создание и деятельность новгородского попечительства о народной трезвости AFANAS’EV 03 03 2015 6 108 122

The article examines the genesis of Novgorod patronage upon the people’s soberness after the wine monopoly in form of public trading was established in Russian empire and its activity in Novgorod Governorate designed to combat the people’s ardent spirits abuse and illegal trade.

 PATRONAGE UPON THE PEOPLE’S SOBERNESS LOCAL GUARDIANS THE CONTROL OF ALCOHOL TRADING THE ESTABLISHMENT OF TEAROOMS AND LIBRARIES READINGS ALOUD FOR PEOPLE