Russia in the Global World Россия в глобальном мире 2304-9472; e-ISSN: 2949-3501 9 GLOBALIZATION AS CULTURAL IMPERIALISM. GENERAL AND SPECIFIC FEATURES IN CULTURAL GLOBALIZATION Глобализация как культурный империализм? Общее и особенное в культурной глобализации SEROV 10 02 2014 4 89 97

Global culture is possible only in the form of interrelation, interweaving various national cultures, where removal of one culture by another is unacceptable. National culture is based on national mentality, customs, folklore historical experience. Globalization is a kind of donor, ensuring new blood info national cultural organisms.

 TRADITION GLOBALIZATION CULTURE INTERRELATIONS CULTURAL ACHIEVEMENTS HISTORICAL COMMON WEALTH OF PEOPLE